Category of one. None genuine but mine. Est 1874. In 1874. M. W. Heron Took harsh whiskeys of the time and mixed them with his own blend of fruit and spices to create a whiskey that could be enjoyed comfortably. Since then, Southern Comfort has been spreading the soulful and vibrant spirit of New Orleans. www.southerncomfort.com. We love to hear from our customers! 1-866-729-3722. www.southerncomfort.com. info(at)southerncomfort.com. 35% alc/vol. 70 Produced by Sazerac Co., New Orleans, LA USA.